Digital Marketing Apprentices - The Way Forward?

SEO drives 1000%+ more traffic than organic social media.

In recent years, we've seen the growing presence, and exponential necessity for online marketing. Whether your business is ecommerce or just making itself known online, it's important to acknowledge the importance of a good strong online presence.

Could we do it ourselves? Handling our search engine optimisation, manipulating metadata, building sitemaps and navigating the code of our website, it's all too much to be concerned about, when we have better things to attend to.

It's often easy to mistake outsourcing marketing to expensive agencies, or building equally as expensive in-house teams, as your only solution to digital marketing. After all, why should you be concerned with the confusing lingo, technicalities and definitions that come with digital marketing? 


Digital Marketing - Not easily understood

Lets face it, digital marketing is confusing, and it's an expensive problem to solve. Agencies charge a lot of money, and can underdeliver on their promises. They also don't work directly with your team, in your workplace, how can they have a grasp on your brand's identity?

What we need is a well rounded solution to the problem, an affordable marketer that grows to fill your business's brand identity, has rapport with you and your team, and most of all, can deliver on what you want from your marketing.

This sounds too good to be true... but is it?

Digital Marketing Apprentices: Talented, Creative, Effective

Up until September 30th 2021, the Government is incentivising hiring an Apprentice in your business. Employers are being rewarded with a minimum of £3,000 for taking on Apprentices. Learn more about the Apprenticeship levy here

When we think Apprentices, we think of tradesmen, ICT or childcare. Digital Marketing Apprentices are relatively unheard of, but they're making a massive impact on businesses big and small across the country.

A Digital Marketing Apprentice handles all the same responsibilities as a creative agency, and can work independently or with an in-house marketing team.

Their responsibilities include, but aren't limited to:

  • Managing, maintaining and optimising websites
  • Managing and outputting content to social channels
  • Created promotional branded material, print or otherwise
  • Collating client information
  • Sending out email marketing campaigns
  • Executing marketing campaigns

Learn more about Apprentice responsibilities, costs and other information here


How much does a Digital Marketing Apprentice cost?

Small Enterprises

Apprenticeship training for new and existing staff aged 16 – 18 is fully funded. Employer makes a 5% contribution for the training of apprentices (new or existing staff) aged 19+.

Employers receive a £1,000 cash incentive for recruitment or enrolment of an existing employee who is aged 16 – 18 onto an apprenticeship.

Medium Enterprises

Employer makes a 5% contribution to the training of apprentices for new and existing staff.

Employers receive a £1,000 cash incentive for recruitment or enrolment of an existing employee who is aged 16 – 18 onto an apprenticeship.

Large Businesses

Employer makes a 5% contribution to the training of apprentices for new and existing staff.

Employer makes a 0.5% contribution of annual salary bill through PAYE. Employer uses a digital account to pay for the training of new or existing employees.

For every £1 paid into the levy pot you get £1.10 to spend. On full utilisation of the levy, all additional apprentices are funded with a requirement to contribute 5%. Employers receive a £1,000 cash incentive for recruitment or enrolment of an existing employee who is aged 16 – 18 onto an apprenticeship.

Wish to learn more...?

Lets Talk!

E: LFL@swiftdm.com

T: 0121 236 2474

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Mathew

17th August

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