RECRUITMENT MARKETING
Why should I hire a digital marketing apprentice for my recruitment agency?
Clearly, you already understand the importance of marketing your recruitment business, you wouldn’t be reading this if you didn’t. Maybe your current output isn’t quite hitting the mark, or perhaps your team needs an extra pair of hands to get consistent content out the door? If this sounds familiar, we’ve got you.
Recruitment marketing, taught by recruitment marketers
If you’re bringing a non-biller into your business, you want them to be adding value from day one. Typically, a standard digital marketing course will arm your apprentice with everything they need to get started, what they lack is direction and an understanding of your industry.
Recruitment is a funny old place, especially for marketeers who most likely haven’t, and won’t ever do a cold call in their life. Putting a marketing candidate into a sales environment and expecting them to thrive is like putting a rookie consultant onto a brand new desk and expecting them to bill. It’s going to be hit and miss.
That’s where we come in, Swift DM has teamed up with leading recruitment marketing agency, huzzah! to add an additional layer of learning to our Digital Marketing Apprenticeship. This means alongside the 18-month apprenticeship, marketing workshops and 1-2-1 sessions with the Swift DM team, your new apprentice will be given a 6-module marketing course dedicated to recruitment marketing, monthly mentoring sessions and access to a community of other recruitment marketing apprentices to help them, long after their course finishes.
The Nuts & Bolts
Alongside the Swift course, your DM Swift recruitment apprentice will also be trained by huzzah! on the following marketing activities:
-
BRAND AND INTRODUCTION TO RECRUITMENT MARKETING
Providing the new starters with a basic introduction to the principles of marketing, how to identify your audience and who we’re targeting and essential output. This will be coupled with a session on what a recruitment firm needs from marketing, the nuances of B2B and activity they can do from day 1 to drive value.
-
Social media and personal branding
Helping the new starters identify the best channels to use, giving them best practice advice for each along with tools and tactics to help manage posts and drive reach and engagement. This will cover the essential platforms: LinkedIn, Twitter, Facebook, and Instagram.
-
Content marketing and media
We’ll teach the new starters the value of content, types of content that they can produce and give them ground-rules for writing, designing or recording content. They’ll leave being armed ready to create and understand how pieces can be re-used and repurposed for different channels.
-
Data, analytics and reporting
We’ll teach the new starters the value of content, types of content that they can produce and give them ground-rules for writing, designing or recording content. They’ll leave being armed ready to create and understand how pieces can be re-used and repurposed for different channels.
-
Email marketing
We’ll take the new starters through devising an email plan, building individual emails and the difference between candidate and client communications. We’ll cover: job emails, cv specs, bd client emails, newsletters.
-
Search and optimisation
We’ll give the new starters a basic introduction to SEO and paid tactics so they can build these into their content plans and output. This can also be used to help guide consultant job advertisements.
Your apprentice will be assigned a contact from huzzah! to help them in the first 12 months of their time with you. This time will be spent guiding them on the best activities, encouraging them to monitor activity against ROI and build a consistent marketing roadmap.
Partner with Swift & huzzah!
At Swift we build relationships between employers and apprentices, we introduce incredibly talented individuals to exciting businesses. How do we find those superstar apprentices? Our process is built on years of recruitment experience, knowing what to spot, understanding who has potential and matching skills and personalities with the right businesses is what it's all about.
huzzah! has extensive experience building marketing teams and strategies, and developing young marketing talent in recruitment businesses. With their expert guidance and support, they'll train your new hire to help your consultants find quality candidates, build your brand and generate client leads.
Want to train your new starter and build a consistent marketing plan at the same time? Talk to us.